PT Mitsubishi Motors Krama Yudha Sales Indonesia, atau MMKSI, secara resmi telah memperkenalkan jagoan barunya Xpander di enam kota besar secara serentak. Salah satunya di Kota Medan, Sumatera Utara, Jumat malam 11 Agustus 2017.
Tak tanggung-tanggung, tugas berat diemban Mitsubishi Sumatera Utara. PT MMKSI menargetkan Mitsubishi Sumatera Utara dapat merebut 25 persen pasar MPV 1.500cc yang sebelumnya dikuasai para kompetitor, termasuk Toyota Avanza.
“Kita mau segmen share 25 persen. Kalau penjualan semua MPV 1500cc di Sumatera Utara sekitar 5.700-an unit dari Januari hingga Juni, atau kurang lebih 900 unit per bulan, kita mau enter di situ 25 persen,” kata Head of Sales and Marketing Region III Departement (Sumatera, Kalimantan & IBT) PT MMKSI, Ilham Iranda Syahputra.
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